Pitti Immagine, organisers
of a series of fashion events in Italy, announced on Thursday in
Milan that it is launching a book fair in Florence called
"Testo: How to Become a Book".
The fair aims to examine the book in all its forms, from its
genesis to its arrival on the shelves.
"Testo" will join other book fairs already established in
Italy, including one in Milan and another in Turin.
The fair will showcase the entire production chain that
brings a book to life.
It will be built around the value of the book, analysing the
different phases that go into the creation of a text, starting
with the birth of an idea to its production, to the arrival of a
book in bookshops and the final phase in which the pages arrive
in front of the reader's eyes.
The book fair is expected to feature independent bookshops
and new works, combined with the high level of quality offered
by all of the Pitti events.
Small and large publishers are expected to participate, with
offerings ranging across the spectrum from art to fashion and
architecture.
All of the details about the new book fair, however, are
being kept confidential until an official presentation, said to
be scheduled for Monday, November 18.
At the moment, the confirmed details include the fact that
the fair will take place in Florence and a tentative date could
be March 22, 2020.
The fair will most likely be organised at the Stazione
Leopolda convention centre, the same location that Pitti
Immagine uses for its other fairs in Florence - Fragranze, on
artistic perfumery; and Taste, on food and wine specialties -
that run in addition to its fashion events, which take place at
the Fortezza da Basso.
"Testo" will therefore be on the calendar immediately after
Taste, playing also on the assonance between the Italian and the
English.
Moreover, Pitti Immagine purchased Stazione Leopolda just one
year ago, at the end of 2018, which means that the Florence fair
organisers will be completely at home.(ANSAmed).
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