The Lega Serie A said Thursday that it
has reached a deal for Cryptocurrency Platform Crypto.com to
sponsor the Italian Cup final between Juventus and Atalanta in
Reggio Emilia on May 19.
"We are extremely proud to announce this prestigious partnership
with Crypto.com, a leading company in the world of
cryptocurrencies and NFTs," said Lega Serie A CEO Luigi De
Siervo.
"We are the first football league in the world to sign an
agreement in this new market which is extremely innovative and
relevant not only for sports fans, where other world-class
leagues such as the NBA have been operating in recent months.
"In this way Lega Serie A aims to expand its target audience and
continues the international growth of the brand, always looking
to the future and innovation".
The partnership is expected to go beyond the Cup final, a
statement said
A special commemorative NFT collection will be made available
including the official trophy and match highlights .
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