Valpolicella wines have made a splash in the US with a bit of help from social media and wine tasting events. These were the two main activities around which a recent coast-to-coast roadshow revolved, sponsored by a consortium set up to protect Valpolicella wines in a market that has fallen in love with them. In 2018, sales of Amarone on the US market accounted for 15% of total exports of this particular wine. The performance of other labels also did well: Venetian varieties, among which Verona ones account for 70%, rose by 45.7% over the past five years. The roadshow was in New York a success in terms of post sharing and interaction between high-level influencers under the direction of 'sommelier of the stars' Filippo Bartolotta, who for 20 years has been signing exclusive events for US collectors, aficionados, and restaurants. This has all happened inside 'C Di Palo', which achieves an ideal mix between traditional Italian eateries and trendy clubs in New York. In San Diego, instead, the senses took center stage. About 1,600 visitors from across the entire country took part in SomCon, an event for professionals working in the wine sector, including high-level ones. Nine wines were presented to 50 sector experts during a masterclass entitled "Va Va Voom for Valpolicella". A total of 19 different labels were available to taste.

In collaboration with:
Consorzio per la tutela dei vini Valpolicella