The seventh edition of Social
Book Day is being held today.
Social media users are encouraged to post phrases, photos and
videos during the day to celebrate the beauty of reading, with
the hashtag #SocialBookDay.
"Reading is beauty" is the aphorism that is being used to
kick off the international day for books on social media,
organised by Libreriamo.
On this day, book lovers support reading by posting phrases,
photos and videos dedicated to the world of books on Facebook,
Twitter and Instagram, using the #SocialBookDay and mentioning
@Libreriamo.
Over the past 6 years, this digital event has generated over
57,000 tweets and retweets and over 28 million clicks, in part
thanks to endorsements from influencers, opinion makers,
journalists, Youtubers, radio speakers, DJs and other public and
influential figures.
"For us, books are a tool for the growth of a nation, as a
way to bring people together, as a driver of the democratisation
of public thought," said Saro Trovato, sociologist and founder
of Libreriamo. "This is why, from Libreriamo's very beginning,
we decided to establish a day - October 15 - to celebrate the
beauty of reading. Social Book Day is a digital event that is
held every year thanks to the support and sharing of the diverse
community devoted to books and that celebrate the beauty of
reading."
During October 15, digital culture and the digital world in
general will be the focus: Facebook pages that promote reading,
Twitter and Instagram profiles of the leading names in Italian
and world publishing, Youtubers and blogs as well as communities
and forums specialised in reading.
To take part, simply publish a personal phrase, thought or
quote from one's favourite author on Twitter, Facebook,
Instagram or to support reading and books, using the
#Socialbookday hashtag and mentioning @Libreriamo.
The day aims to showcase the beauty of reading and to push
forward with an awareness-raising campaign bringing together
various communities devoted to books, starting from book lovers
and aiming to get the entire web involved.
Drawing attention to the importance of reading is ever more
important, judging by the latest figures released by the
national statistics institute, which showed that readers climbed
slightly from 40.5% of the population in 2016 to 41% in 2017.
The increase is positive but too slight to be considered
reassuring and thus would signal the need to continue promoting
reading as fundamental to our society.
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